Media Planning
Discount Ad Brokers offers advertisers highly discounted media placements. These are contracted capacity buys and aggressive bulk inventory based contracts we enter into with
the various media properties to bring our clients top tier placements at pricing levels at or below remnant inventory rate structures.
We offer a complete suite of media planning tools, response analytics and campaign development services along with an inventory acquisition model that provides extremely
discounted rate structures. We offer the same media and placement services a traditional agency delivers. We just do so at highly discounted rates.
Discount Advertising Placements Utilizing All Major Forms Of Media
Internet based display advertising offers advertisers immediate
response data unavailable in other forms of advertising as well
as the ability to target the specific interest areas and reference
points that match the target demo. 52% of online consumers
place the most trust in advertising they find on branded websites.
Discount Ad Brokers offers highly discounted placement opportunities
on thousands of nationally branded websites as well as local and
regional site targets.
Television is seen as the Most
Influential Ad Medium For
consumer Purchase Decisions.
When it comes to the advertising
medium they find most influential in
making a purchase decision,
American adults are far more likely to point to TV
(37.2%) than any other, including newspapers
(10.6%), the internet (5.6%), and magazines (4.4%),
Increase the return on your advertising investment by
lowering the cost of your television campaign using
the buying power of Discount Ad Brokers.
Whether your delivering a reach based branding effort
or a highly targeted direct response campaign we
have the inventory assets and discount structures to
maximize your profit potential by lowering your cost
per connect.
7 in 10 Americans Say Radio is Part of
Their Daily Routine and a recent report
demonstrated that radio benefits from its
ability to trigger emotional connections
from listeners creating a connection to the
advertiser. A recent study shows 72% of
respondents believe that radio feels more “human”
than the Internet, and 65% feel it is more “personal”
than TV. Radio offers an extended geographic reach
over media formats such as TV providing an overall
lower cost per impression. In recent years the
effectiveness of radio in direct response and lead
generation efforts has risen along with the use of
mobile technology.
Discount Ad Brokers offers terrestrial radio in local,
regional and syndicated distribution channels as well
as Satellite and web based streaming content.
Billboards, One Sheets, Wall Posters, Transit, Taxi Top, In Theater ,
Airport and retail Display advertising have all proven themselves to be
valuable additions to layering awareness into target markets to
increase brand awareness and recognition frequency.
Discount Ad Brokers offers a wide range of Out Of Home placement
opportunities at significantly discounted rate structures.
Despite the rapid advances in Internet
consumption there are several sectors of
the population which rely heavily on print
based media for their news and
information. Senior executives are more
likely to prefer reading a range of
publications in their printed formats rather than digitally,
51% of US adults say they read newspapers mostly in
print, compared to 14% who read them mostly on line
and 7% who do so mostly on a mobile or tablet. A
majority also prefer reading industry trade journals
(56%), general business magazines (56%), and leisure
publications (60%) in their printed form.
Discount Ad Brokers offers hundreds of national
magazines , over 1000 local newspapers as well as
industry trade journals and local magazines at extremely
discounted pricing structures.
We offer a complete suite of media
planning tools, response analytics and
campaign development services to
research and identify core targets, plan
the media insertion calendar, implement
the placement and Monitor results.
All utilizing an inventory acquisition
model that provides extremely
discounted rate structures to extend the
value of your campaign placements and
lower your cost structures
Our, industry leading, detailed research
and reporting system provides a top-
level overview to highly-granular detail to
provide the information you need to
make informed advertising decisions.
A well planned and thoroughly executed
media buy at highly discounted rate structures
is the key to a successful return on the
investment of your advertising budget.
Reaching your target audience at the lowest
possible cost per connect while maximizing
response rates provides the campaign
metrics to extend your reach through
precision targeting and invest your advertising
dollar into just those areas where your return
is maximized.
Return On Investment
Whether you're running a Direct Response Campaign, Lead Generation program or Branding effort
the placement tools and discount structures of Discount Ad Brokers will allow you to lower your cost
per connect and maximize your advertising budget.
For those operating Lead
Generation programs we provide
the ability to target local and
regional markets at rate
structures normally available only
to national advertisers.
For the Direct response advertiser
we have developed target
saturation programs that offer the
ability to maximize frequency while
utilizing our response analytics
tools to establish
the metrics necessary to plan and
execute a successful DR
campaign
Branding campaigns can be
delivered with the same precision
and cost saving rate structures
available to Direct Response
advertisers.
Please feel free to contact us prior to your next advertising buy for a, no obligation, media plan review and target analysis report
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